Tamara Ecclestone has been criticised after her 10-year-old daughter Fifi headed out wearing heavy make-up while carrying a bag saying 'F*** it, it's fine'. 

Millionaire heiress Tamara, 39, divided her fans after she shared snaps of Fifi dolled up and sporting a pair of £900 Prada loafers outside a pink stretch limousine.

Taking to Instagram on Sunday, Tamara shared before and after photos of her young daughter and a friend getting ready to go out. 

But the snaps raised eyebrows as people slammed Tamara for letting her daughter wear a full face of make-up.

On her Instagram story, Tamara also shared another picture of the girls where Fifi was seen carrying a tote bag which read: 'F*** it, it's fine' - an Olivia Rodrigo lyric after the youngsters saw her in concert the week before.

Tamara Ecclestone has been criticised after she shared photos on Instagram on Sunday of her daughter Fifi, 10, headed out wearing heavy make-up while carrying a bag saying 'F*** it, its fine'   

Tamara also shared another picture ofher daughter (left) standing outside a stretch limo while wearing £920 Prada loafers 

In the snaps, Fifi could be seen wearing a black skater skirt with a lipstick t-shirt saying 'Bad idea, right' - another Rodrigo lyric - as well as a £920 pair of black patent Prada loafers. 

While in another, the girls could be seen tracksuits before changing into their going-out outfits, with their make-up already done. 

Followers of Tamara were quick to raise their concerns over the amount of make-up Fifi and her friend were wearing.

Taking to the comment section of the post, they wrote: 'They’re so young and small and so covered in makeup that you’re making them both look like adult "little people"! What the matter with you?';

'She's ten and she has make up in every single picture,'; 'Please let them stay as children this is far too young,';

'Why are you allowing them to wear makeup and look like mini adults??'; 'Dressed up as 20 year olds?'; 

'Sorry but why are you speeding up their childhood so fast those clothes and make up can be worn the rest of their life but never ever will be the child again.'

'Let them be children. Take the false nails off and the make up.'  

But other fans jumped to Tamara's defence, saying that 'make-up police' needed to 'pipe down' and let the girls have fun.

Followers of Tamara were quick to raise their concerns over the amount of make-up Fifi and her friend were wearing

In another, the girls could be seen tracksuits before changing into their going-out outfits, with their make-up already done

They said: 'All little girls want to look grown up little bit of makeup just fun for them they look lovely,';

'They look so cute. Ignore the make-up police. If they had face paint at the local fair no one would bat an eyelid. All little girls love all this,';

'Oh god will all the winers just stop!! All little girls want to have make up on. So what if you don't approve, it's not your child keep your comments to yourself. It's not like he goes to school with a face full of make-up. Let them have fun!!'; 

'They are having a treat! Pipe down xx,'; 'Awww beautiful fifi double her mummy beautiful enjoy girls ❤️❤️,';

'Oh my goodness Fifi has gotten so grown up. Tamara she is definitely ur double. She’s gorgeous just like her mamma. ❤️,';

'First time I can see Fifi like Tamara. Always thought she looked like Jay. Bless her .gorgeous girls they look lovely.' 

Tamara shares daughters Fifi and Serena, three, with her husband of over a decade, art dealer Jay Rutland.

But other fans jumped to Tamara's defence, saying that 'make-up police' needed to 'pipe down' and let the girls have fun

Tamara with her daughters Sophia and Serena at the UK Screening of Migration at Vue Leicester Square on January 28

Tamara shares daughters Fifi and Serena, three, with her husband of over a decade, art dealer Jay Rutland (Pictured in 2022)

It comes after Tamara again angered fans in March by surprising Fifi with an actual Sloth for her 10th birthday. 

Tamara shared pictures of Fifi on her birthday morning with the sloth - which was hanging from a branch in their living room. 

She captioned the photos 'Special birthday morning' with three love hearts. 

But fans were very unimpressed and slammed the socialite for 'animal abuse' citing that sloths hate to be touched. 

They said: 'Sloths are solitary creatures who want to be left alone, thus unlike household animals, they do not like to be touched,';

'They don’t like humans either. I love your page but this sucks. These creatures are NOT for your enjoyment,';

'Horrific. How shocking. This is nothing more than animal abuse.' 

'Wrong move Tamara. It shocks and stuns me that in 2024 people still use animals for things like this.' 

Tamara angered her Instagram fans in March when she shared photos of her daughter Fifi's 10th birthday present - a sloth (Fifi pictured with sister Serena, three, and sloth)

The images all featured Fifi, wearing sweet pyjamas which read 'When I wake up tomorrow I will be 10', and the sloth

The new addition to the family hung peacefully in the living room where the armchairs carried Chanel pillows